Monday, August 31, 2009

What's the Point of a Facebook Fan Page?

Facebook Pages can give your advocacy effort branding, fans and an easy way to communicate with supporters.

The super easy to use interface allows you to set up a site within the Facebook universe and immediately invite all your friends to join you. By urging your friends to invite their friends, you can grow your effort exponentially overnight.

Think carefully whether you want your Facebook Page to be for your organization, company, coalition, or specific advocacy effort. You don't want to alienate customers / members with a contentious issue -- you really want to attract people who truly want your information and are motivated to act.

Tie in Facebook Advertising to drive even more traffic to your Facebook Fan Page.

Coalitions, politicians, cities, groups, etc -- everyone is getting their own personal fan base with Facebook Pages.

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