Can Social Media Reach Your Audience?

If you're still wondering if this social media stuff is just a fad, or if it really makes a difference, just take a look at today's post from Mashable. They link to a video that highlights some impressive statistics about the use and reach of social media. If you, a stakeholder, or maybe your boss are still waiting to see if Facebook and Twitter really catch on, you will be convinced they are here to stay (or some version of them) after watching.


In fact, I recommend putting Mashable.com on your regular blog reading list since it keeps up on the latest trends in social media and is famous for its "top 10"-type lists for practically everything online.