Advertising on Facebook can be targeted to your most likely e-advocates. They might not be members of your organization but if they are voters, politicians will listen. Motivate friends, family, members and non-members behind your topic through highly focused advertising.
Over 250 Million people now use Facebook.
You can advertise your Facebook page and build followers, or link directly to your issue website or e-advocacy portal. Pay per click or pay per impression - you choose.
Be consise - you can use only 135 words to communicate your message in a Facebook ad.
Use a photo, avatar or logo in your ad - but keep it relevant and obvious.
Target Your Audience By:
Location
Age
Sex
Keywords
Education
Workplace
Relationship Status
Relationship Interests
Languages
You decide how much you want to spend per day on the ad. With a minimum of $1 per day, this strategy can be tested by anyone!
It's so cheap and easy, why not give it a try?
Tuesday, August 25, 2009
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