Thursday, August 13, 2009

General Motors Volt Blunder?

Uh oh, hope this doesn't become General Motors PR disaster: RT @FOX2News GM's 230 MPG Claim for Volt Challenged: http://bit.ly/qxgR1

Turns out the 230 Miles Per Gallon claim for the Volt is based on the EPA standard for calculating that number. The EPA uses a weird, convoluted formula based on a 51 mile test track -- and the Volt can go 40 miles on no gas at all.... So, that means the other 11 miles use just a tiny smidgen of gas and GM has extrapolated that to gallons.

This is all true and does make complete sense once you understand the math. But, does it pass the American smell test?

Be sure to link your public affairs and public policy statements - it's crucial that GM win over the hearts and minds of the American consumer and voter right now as they sit in a precarious, government owned position. Congress and the President can give them the smack down practically overnight -- just ask former CEO Rick Wagoner.

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