Using Keywords for Your Advocacy Effort

Pump up the traffic around your blog post and advocacy effort by trolling for hot keywords and working them in somehow to your messaging.

This can be a naked attempt to get publicity, or more subtle to really make your message relate to the latest headlines. Talk about what everyone else is talking about and bring attention to your effort at the same time.

So, let's take a look at some keywords now. One obvious spot? Google Trends.

Google keeps track of the top search terms and posts them for your information. Google makes money off of the trending keywords by selling them to you as part of their AdSense service. You can use this information for free by working a top trend into your story.

As I'm writing this, "Cash for Clunkers" is a trending topic. Everyone wants to check and see if their old rust bucket qualifies as a Clunker and nets them $4500 toward a new ride.

Since this program is a product of Congress and political in nature, I figured out a way to work it into this blog and would connect it to an active online advocacy effort if possible.

How can you creatively work keywords into your next effort?