Best Practice - Facebook Campaigns for President - Romney Style

2012 Presidential candidate Mitt Romney is using Facebook for his campaign in an interesting way.  His tagline "Believe in America" is pre-designed on a downloadable sign that can be accessed from his Facebook page.  Supporters are urged to write a note on the sign, take a picture with it, and submit it to the Romney campaign for possible inclusion on the site.

Download the sign here.

With over 1 million likes so far, this campaign seems to be attracting the attention of supporters from all corners of Facebook.

How can you interact with potential supporters in a fun and memorable way?

CapWiz for Facebook

Grassroots e-lobbying with social media is becoming more convenient.

Recently the popular e-advocacy portal CapWiz unveiled its subscription only application for Facebook.

Essentially current subscribers to the CapWiz service can (for a fee) access this new Facebook application which will embed the traditional e-mail portal for messaging public officials right into Facebook.  This application could increase the reach of advocates far beyond their membership to the world of Fan pages that draw many non-members and other generally interested parties.

CapWiz is owned by CQ-RollCall Group.  More information on their service can be found here.

Here's the sample screenshot from their website:

This looks like a very useful tool for those who can afford it. 

Analytics for Facebook Fan Pages

Great article over at SocialMediaExaminer that gives you the step-by-step approach to add analytics to your favorite issue fan page.

Click here for the full article.

The more you know about your visitors, the better you can hone your message and target advocates.