Best Practice: Ford Motor Company Social Media Policy

Ford Motor Company is leading the automotive industry with it's innovative social media approach to customer communication and marketing.  Recently, they went public with their social media policy found here.

They provide excellent, common sense advice for anyone participating in social media networks - whether doing it for work, fun or advocacy!

Here's the highlights:

In brief, our guidelines for engaging on the social Web consist of the following core principles:

1.Honesty about who you are
2.Clarity that your opinions are your own
3.Respect and humility in all communication
4.Good judgment in sharing only public information – including fnancial data
5.Awareness that what you say is permanent

Words to live by!
 
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